MARKETING
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale
While Black Friday is a major contributor to landfill waste gl...
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From $13,000 to $20 million: how a PCOS diagnosis and a pair of scissors built Xali Organics
Inspired by a medical diagnosis and driven by innovative marketing,...
Cedar Woods secures $63.4m in new land acquisitions as record presales underpin pipeline push
Perth-headquartered residential developer Cedar Woods Properties (A...
Australia's long-term beer decline hits home as Lion plans to close Boag's brewery in Launceston
Australia's decades-long decline in beer consumption has claime...
Downer EDI seals $310m Transurban contract to maintain Sydney motorway network
Infrastructure services group Downer EDI (ASX: DOW) has secured con...
Propel Funeral Partners expands New Zealand footprint with trio of acquisitions worth $9.1m
Sydney-based death care provider Propel Funeral Partners (ASX: PFP)...
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TGA takes Atlus, media outlets and PR firm to court alleging unlawful cannabis advertising
Legal action by the Therapeutic Goods Administration (TGA) against ...
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Canva acquires visual communications platform MagicBrief to extend its enterprise reach
Canva has moved to boost the offering of its widely used visual com...
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Simon Molnar’s retail tech platform Flagship set to make strides in US after $6m capital raising
Flagship, a Sydney-based visual merchandising analytics platform fo...
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Sydney adtech startup Blend AI opens first US office to expand automated platform for e-commerce
A Sydney startup that leverages machine learning to help e-commerce...
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QUT research shows that language matters when selling sustainability to consumers of luxury
When it comes to luxury goods the circular economy has a problem, a...
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Aussie-founded retail media ad network Thanks raises $4.1m in seed round as revenue surges
Australian-founded retail media ad network Thanks plans to accelera...
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Flowing Bee raises $1.6m as consumer behaviour platform for marketers gains traction
Flowing Bee, an AI-powered platform that helps advertisers and mark...
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Zephyr PR takes its expansion into three states after acquiring PDPR Marketing and Creative
Gold Coast-based media communications agency Zephyr PR has acquired...
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E-commerce sales-boosting startup Instant hits $100m valuation after $18m Series A round
Sydney-based startup Instant, which operates an all-in-one retentio...
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Merchantwise Group acquires social media agencies The Social CliQ and The Content CliQ
Brand management and media agency Merchantwise Group has acquired f...
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French PR and advertising giant Publicis Groupe acquires independent agency Atomic 212°
French advertising and public relations company Publicis Groupe has...
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Airtasker revenue rises as marketing blitz sends earnings into the red
Online services marketplace Airtasker (ASX: ART) has reported an un...
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Does 'made with love' sell? Research reveals who values handmade products the most
We’ve all seen the marketing message “handmade with lov...
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The Intermedia Group buys Mumbrella, joining forces with founder Tim Burrows and his startup Unmade
Specialist media and marketing news website Mumbrella is being acqu...
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Natural Branding Australia laser focused on replacing fruit stickers with a sustainable solution
Victorian startup Natural Branding Australia has secured a farm tri...
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