MARKETING
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale
While Black Friday is a major contributor to landfill waste gl...
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From $13,000 to $20 million: how a PCOS diagnosis and a pair of scissors built Xali Organics
Inspired by a medical diagnosis and driven by innovative marketing,...
Cedar Woods secures $63.4m in new land acquisitions as record presales underpin pipeline push
Perth-headquartered residential developer Cedar Woods Properties (A...
Australia's long-term beer decline hits home as Lion plans to close Boag's brewery in Launceston
Australia's decades-long decline in beer consumption has claime...
Downer EDI seals $310m Transurban contract to maintain Sydney motorway network
Infrastructure services group Downer EDI (ASX: DOW) has secured con...
Propel Funeral Partners expands New Zealand footprint with trio of acquisitions worth $9.1m
Sydney-based death care provider Propel Funeral Partners (ASX: PFP)...
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Survival of the smallest? Retail's post-COVID-19 future
A consumer behaviour expert believes large retailers and shoppin...
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Print newspapers are dead - now what?
Australia's largest print media publisher, News Corp Austral...
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Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis
A Coronavirus Savings Package aimed at assisting tens of thousan...
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Adapt or Die: Our 2020 Strategic Marketing Guide
With a new decade now upon us, I feel that it is the perfect tim...
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Struggling Adcorp to bid adieu to the ASX
The ad agency has long been propped up by majority sharehol...
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Jennifer Hawkins' tequila brand teams up with LA Clippers
A tequila brand founded by Jennifer Hawkins and her husband Jake...
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What York Jewellers can teach us about marketing in the values economy
It's no secret that consumer expectations have changed. ...
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Instyle Solar announces power play with League legend Johnathan Thurston
Rugby league legend Johnathan Thurston (pictured left) has come ...
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What is your purpose? Gain trust through clear company values
Culture, values, purpose - pick up any marketing text written in...
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Cobra strikes where the leads are hot
When you outgrow your office space twice in six months, it's...
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Aussie businesses tap travelling workforce to solve staffing issues
With unemployment in Australia continuing to hover at around 5 p...
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ACCC flags concrete plans to tackle digital media giants' power imbalance
The Australian Competition and Consumer Commission (ACCC) h...
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Business News Australia cracks 100,000 unique visitors mark
Business News Australia has bucked the trend of a challenging me...
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How Bondi Sands embraced Australia to sell to the world
Business success often reads like witchcraft. A dash of this, a ...
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The programmatic ad platform to give Silicon Valley a run for its money
Programmatic advertising forms the bedrock of most publishers in...
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