MARKETING
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale
While Black Friday is a major contributor to landfill waste gl...
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From $13,000 to $20 million: how a PCOS diagnosis and a pair of scissors built Xali Organics
Inspired by a medical diagnosis and driven by innovative marketing,...
Cedar Woods secures $63.4m in new land acquisitions as record presales underpin pipeline push
Perth-headquartered residential developer Cedar Woods Properties (A...
Australia's long-term beer decline hits home as Lion plans to close Boag's brewery in Launceston
Australia's decades-long decline in beer consumption has claime...
Downer EDI seals $310m Transurban contract to maintain Sydney motorway network
Infrastructure services group Downer EDI (ASX: DOW) has secured con...
Propel Funeral Partners expands New Zealand footprint with trio of acquisitions worth $9.1m
Sydney-based death care provider Propel Funeral Partners (ASX: PFP)...
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Culture agency Example taps into Middle East tourism and hospitality market with new Dubai office
Independent culture agency Example has expanded into the Middle Eas...
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Ad agency Bullfrog and PR firm Character + Distinction join forces under new investment group Rally
Advertising entrepreneur Dalton Henshaw is expanding his media empi...
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AI is using your data to set personalised prices online. It could seriously backfire
You check prices online for a flight to Melbourne today. It’s...
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Britt Fox, founder of marketing tech Nevam, joins a rare breed of entrepreneurs with $1.2m raise
Marketing technology platform Nevam, led by young entrepreneur Brit...
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Mortar Group merges with Firehouse Technology to create Mortar Tech as global ambitions fast-tracked
Mortar Group, a performance intelligence platform for the marketing...
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Dilate Digital founder Bodie Czeladka steps down to launch business succession venture Exit Forward
Three months after wrapping up the acquisition of Perth-based indep...
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Aussies among the most cautious when trusting AI in retail, health and finance
Businesses may be increasingly adopting artificial intelligence (AI...
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Hardie Grant Media acquires creative agency Keep Left in latest consolidation for the sector
Independent marketing network Hardie Grant Media has acquired creat...
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Merchantwise doubles footprint after scooping up Jaywing and Frank Digital agencies
Marketing and media group Merchantwise Group has doubled its footpr...
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Global study shows Australians are the most frustrated by AI customer service bots
A recent study has shown more than half of Australians have been fr...
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CDU project to explore how provenance marketing could lift NT food industry
Geographic Indication (GI) registrations are synonymous with iconic...
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Marketing agency that spawned Linktree signs full-service partnership with Untitled Group
Two Melbourne-born cultural icons that have shared a parallel rise ...
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Blackbird tips $2m into Sydney startup that measures brand performance in AI search
Founded by a former employee of Atlassian and Dovetail, Sydney-base...
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Why AI makes most marketers dumber
We're watching an entire industry train itself to fail. While ...
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Consumer watchdog alleges greenwashing in 'Love Gas' ad campaign
Australia's consumer rights regulator alleges Australian G...
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