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Gold Coast-based media communications agency Zephyr PR has acquired PDPR Marketing and Creative, a full-service boutique communications agency, broadening the group’s footprint to offices in three states across the eastern seaboard.
The deal brings on board PDPR’s two-decade history of delivering communications campaigns for major clients in Australia and offshore, while giving Zephyr PR a presence in NSW, Queensland and Victoria where it is planning to open a Melbourne office.
“With the acquisition of an established firm like PDPR and the addition of our Melbourne office, we are now well-equipped to accommodate our growing client footprint in the southern states and right across Australia and internationally,” says Zephyr PR’s CEO Rebbecca Davis.
“Additionally, the move helps cement Zephyr’s evolution as a full-scale communications powerhouse, particularly with the support of its sibling agency, Revolution Creative Group, which specialises in branding, digital marketing, photography, videography, website development and design.
“This marks an exciting new chapter for Zephyr PR, strengthening our expertise and expanding our capabilities. This growth reflects our commitment to delivering high-impact, results-driven communications while evolving as a leading force in the industry.”
PDPR Marketing and Creative, which is based at Kingscliff on the northern NSW coast, was founded in 2005 and is co-directed by Annika Launay and Briana Cicchelli.
“This new chapter will not only allow us to collectively grow and expand into new industries, but it will also see the team deliver an even higher level of service and skill to our existing client family,” say Launay and Cicchelli in a joint statement.
PDPR was originally launched in Queensland before expanding into NSW in 2017, with the agency making its mark by delivering multi-faceted campaigns across the property, retail, government and tourism sectors.
PDPR’s clients have included national brands such as Lendlease, JLL, Mirvac, Gelatissimo, NAWIC and KFC as well as international tourism, fast-moving consumer goods and hospitality businesses.
A full-service agency, it specialises in public relations campaigns and, more recently, marketing-led strategic transformation for brands with annual turnover of more than $5 million.
Zephyr PR, which was founded in 2021 as the PR arm of Revolution Creative Group, has built a reputation for amplifying brand stories through “sharp, strategic media engagement”. The agency’s brands have included the likes of Flannerys, Artesian Hospitality, Powercap and Telair.
“Zephyr PR and PDPR have always believed in communication that makes an impact, starts conversations and sparks change,” says Davis.
“Coming together gives us the chance to reach more people, strengthen our media connections, and step into a new era of brand storytelling.
“With the combined strengths and experience of our teams, we’re ready to set a new benchmark in strategic PR.”
As the integration of the businesses gets under way, Cicchelli and Launay will continue to provide strategic direction to Zephyr PR’s client base, helping to drive the agency’s strategic growth and expanding its industry influence.
“For over a decade, PDPR has worked with some of Australia’s most influential brands to shape narratives, build reputation and drive commercial outcomes,” say the PDPR directors.
“Joining forces with Zephyr PR allows us to take that expertise even further, working alongside a team that shares our vision for building one of the most respected independently owned communications groups in Australia.”
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