MARKETING
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale
While Black Friday is a major contributor to landfill waste gl...
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From $13,000 to $20 million: how a PCOS diagnosis and a pair of scissors built Xali Organics
Inspired by a medical diagnosis and driven by innovative marketing,...
Cedar Woods secures $63.4m in new land acquisitions as record presales underpin pipeline push
Perth-headquartered residential developer Cedar Woods Properties (A...
Australia's long-term beer decline hits home as Lion plans to close Boag's brewery in Launceston
Australia's decades-long decline in beer consumption has claime...
Downer EDI seals $310m Transurban contract to maintain Sydney motorway network
Infrastructure services group Downer EDI (ASX: DOW) has secured con...
Propel Funeral Partners expands New Zealand footprint with trio of acquisitions worth $9.1m
Sydney-based death care provider Propel Funeral Partners (ASX: PFP)...
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Video tech investments continue as Vloggi locks in angel for $1 million seed round
Investor appetite for startups innovating in the video and content ...
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Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist
After giving hospitality venues an easy option for digital menus an...
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Canva acquires Flourish in a push for UK expansion
Design software giant Canva has today announced it will acquire Lon...
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Gage Roads brewing up a storm at Freo port
The much-anticipated opening of Gage Roads Brew Co’s spi...
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Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible
With brands increasingly engaging in social change campaigns and le...
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Data accessibility a game-changer for app development, says Appetiser co-founder
With customers ranging from ANZ (ASX: ANZ) to Europcar to Grill'...
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Facebook versus News: Advertising is the real problem
The fight between Facebook and the Morrison government is over al...
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Game on Facebook: How to bypass the social media giant
In the world of PR and media, it's important to act quickly a...
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After COVID we may never think about hotels in the same way again
In Australia, New Zealand and around the world, COVID has turned ...
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ACCC takes on Facebook over controversial Onavo app
The Australian Competition and Consumer Commission (ACCC) is taki...
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Gold Coast locals offered 'Play Money' for discounts on attractions and experiences
A $1 million program led and funded by Destination Gold Coast wil...
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IVE Group to lose millions as Coles ditches printed catalogues
Just nine months after spending $25 million on a catalogue distr...
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Jennifer Hawkins the new brand ambassador at Bubs Australia
TV presenter, model and entrepreneur Jennifer Hawkins will be the n...
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Surfers Paradise Marriott set for $35m rebrand
The Surfers Paradise Marriott Resort & Spa will have a new n...
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Kogan breached consumer law, misled customers with EOFY promotions
It's a practice as old as Methuselah. Raise your price, drop...
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