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MARKETING


OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record

OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record

Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...

Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia

Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia

Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...

Trust in online content eroding as fake reviews and AI blur the lines, report finds

Trust in online content eroding as fake reviews and AI blur the lines, report finds

More than eight in 10 Australians are worried that fake or manipula...

‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty

‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty

“Would you like to donate $2 to charity today?” If you...

Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale

Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale

While Black Friday is a major contributor to landfill waste gl...

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Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

As the co-founder of Sydney-based creative agency and social market...

Melbourne marketing agency Bright Labs acquires Redline Digital Media

Melbourne marketing agency Bright Labs acquires Redline Digital Media

A Melbourne-based digital marketing agency creating content for the...

Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs

Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs

Sydney-based creative agency Connecting Plots has acquired fellow i...

Marketing agency Awaken to acquire Agnes Media

Marketing agency Awaken to acquire Agnes Media

Sydney-headquartered Awaken has made its first ever acquisition tha...

Neon Treehouse lights up the marketing side of equity crowdfunding

Neon Treehouse lights up the marketing side of equity crowdfunding

Flashy filmed interviews with founders, neatly designed graphs and ...

Craft brewer Better Beer eyes $20m raise to be "more in your face"

Craft brewer Better Beer eyes $20m raise to be "more in your face"

After hitting the market at the end of 2021, rapidly growing craft ...

US-based Criteo swoops on Melbourne media booking platform Brandcrush

US-based Criteo swoops on Melbourne media booking platform Brandcrush

US commerce media company Criteo (NASDAQ: CRTO) has swooped on Melb...

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

"Even though things on paper seemed great at Equalution, ...

Gold Coast marketing agencies join forces as PeriscoPe acquires HYPE Group

Gold Coast marketing agencies join forces as PeriscoPe acquires HYPE Group

PeriscoPe, a digital accelerator that works with the likes of youth...

Is attribution software killing our creativity?

Is attribution software killing our creativity?

As digital marketing continues to evolve at rapid speeds, businesse...

AI startup Nola secures backing of Skalata Ventures amid strong take-up by corporates

AI startup Nola secures backing of Skalata Ventures amid strong take-up by corporates

Melbourne-based AI startup Nola, a company likened to Google Analyt...

Smart bag ad-tech Lumos joins forces with e-bike innovator Zoomo

Smart bag ad-tech Lumos joins forces with e-bike innovator Zoomo

Two Sydney-based companies transforming the delivery economy have t...

Delivery rider smart bag advertising startup LUMOS raises $800,000

Delivery rider smart bag advertising startup LUMOS raises $800,000

A Sydney-based startup that has tapped into the gig economy with ad...

Woolworths buys digital advertising company Shopper Media Group for $150m

Woolworths buys digital advertising company Shopper Media Group for $150m

A subsidiary of Woolworths (ASX: WOW) has acquired digital out-of-h...

Leigh Jasper-backed ad tracking software outfit Veridooh raises $5 million in Series A

Leigh Jasper-backed ad tracking software outfit Veridooh raises $5 million in Series A

Sydney-based Veridooh has raised $5 million in an oversubscribed Se...

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