MARKETING
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale
While Black Friday is a major contributor to landfill waste gl...
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From $13,000 to $20 million: how a PCOS diagnosis and a pair of scissors built Xali Organics
Inspired by a medical diagnosis and driven by innovative marketing,...
Cedar Woods secures $63.4m in new land acquisitions as record presales underpin pipeline push
Perth-headquartered residential developer Cedar Woods Properties (A...
Australia's long-term beer decline hits home as Lion plans to close Boag's brewery in Launceston
Australia's decades-long decline in beer consumption has claime...
Downer EDI seals $310m Transurban contract to maintain Sydney motorway network
Infrastructure services group Downer EDI (ASX: DOW) has secured con...
Propel Funeral Partners expands New Zealand footprint with trio of acquisitions worth $9.1m
Sydney-based death care provider Propel Funeral Partners (ASX: PFP)...
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Healthy snacks startup Welly builds retail presence with Woolworths distribution deal
Melbourne-based health food startup Welly is making major inroads i...
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Scaleup Mediafund adds Naked Life and Settle Easy to media-for-equity portfolio
Naked Life Spirits, a low- and non-alcoholic cocktail company that ...
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Vinyl Group strikes deal to sell ads for global music licensing platform Songtradr
Music technology company Vinyl Group (ASX: VNL) is amping up its me...
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Digital agency Social Garden grows its e-commerce focus with acquisition of The Natives
Digital marketing agency Social Garden has acquired fellow Melbourn...
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Another Google court case in the US could have major consequences for online advertising
One month after a US court ruled Google had illegally maintained it...
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Bae Juice secures landmark deal with Coles Express as US strategy gains momentum
Melbourne-based startup Bae Juice, a company backed by billionaire ...
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IntelligenceBank acquires AI-powered marketing compliance platform Red Marker
Melbourne-based digital asset management group IntelligenceBank has...
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Melbourne marketing agency Oliver Grace to be acquired by ASX-listed AD1 Holdings for $2m
Oliver Grace founders Bonnie Borland and Nick Lehrain will join the...
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"Control and own" your data pipeline: Oztix teams up with Seeka on first-party tracking for events
With an estimated 96 per cent of iOS users actively not choosi...
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Would you pay to quit TikTok and Instagram? You’d be surprised how many would
Social media is a problem for economists. They don’t know how...
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Investors sour on Aussie Broadband's new challenger brand Buddy Telco with $10m marketing cost
After rival Superloop (ASX: SLC) scooped up its white labelling agr...
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Think you’ve decided what to buy? Actually, your brain is still deciding
You are standing in the cereal aisle, weighing up whether to buy a ...
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Sydney creative intelligence agency JustEggs poached by Seedtag
A Spanish-founded contextual advertising company that has rais...
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High-growth seltzer brand Hard Fizz secures $2.5m from seasoned investors
Hard Fizz, a Gold Coast-based alcoholic seltzer drinks company that...
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Perth marketing firms join forces as Dilate Digital acquires Aligned Agency
Two founder-led marketing agencies in Perth will operate under the ...
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