Reuben Bergola – Chartered Accountant. Ecommerce Strategist. Serial Entrepreneur.
Reuben Bergola is a Chartered Accountant and the Managing Partner of New Wave Business Solutions, but don’t let the title fool you. He’s not your traditional dinosaur accountant.
Reuben is a powerhouse in both numbers and business, having built and operated five 7-figure businesses and scaled one retail venture to over $30 million in revenue in under two years. He specialises in ecommerce structuring, tax minimisation, and building highly profitable, scalable business models.
With over a 15 years experience in public practice accounting and a deep understanding of the entrepreneurial grind, Reuben bridges the gap between strategic tax advice and real-world business success. He started New Wave Group to challenge the outdated accounting model and empower business owners to build leaner, smarter, and more valuable companies.
Reuben is a Registered Tax Agent and Chartered Accountant. He has been recognised with multiple industry awards including 30 Under 30, and Firm of Future.
At his core, Reuben is obsessed with helping ecommerce founders keep more of what they earn and scale businesses that actually build wealth, not just top-line revenue.
At New Wave Accounting & Business Advisory, we don't just manage your books, we help you grow and scale your business with actionable financial insights. Unlike many small business accountants on the Gold Coast, we offer comprehensive accounting, bookkeeping, and business advisory services tailored specifically to your industry. With over 800 businesses across various sectors, we know exactly what it takes to maximise your profitability and fuel growth.
Our approach goes beyond just tax advice. We focus on higher revenue, more profit, and less tax. Using cutting-edge tools like Xero and QuickBooks, we provide strategic guidance that makes a real impact on your bottom line. We're here to help you make smarter financial decisions that set your business up for long-term success.
At New Wave, we take the time to truly understand your business from the inside out. This deep understanding allows us to guide you effectively as you scale, ensuring your business is primed for growth.
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