FolioFox Expands in Melbourne with New Showroom and Sprayed Edge Printing Services

FolioFox is strengthening its commitment to Australian authors and publishers with the opening of a new Melbourne showroom and the acquisition of modern edge printing technology, enabling the production of special edition books with sprayed edges.

The newly opened showroom, available by appointment, is designed as a hub for inspiration and decision-making. It offers clients a dedicated space to explore paper stocks, finishes, and binding options in person. 

In addition, the company is expanding their services by investing in edge printing technology to support the increasing demand for special edition books. A defining feature of modern special edition books, sprayed edge printing has largely been limited to high-volume offshore runs. 

“Our goal is to increase accessibility and give creators more control over the production of their books without committing to expensive, large print runs,” said Tracy Yong, Brand Manager at FolioFox.

The company has solidified its position as a reliable Australian book printer for short-to-mid production runs, recently partnering with Book Fair Australia and Sorrento Writer’s Festival. The capability to produce books with sprayed edges, available from August 2026, opens new opportunities for independent authors, publishers and brands to differentiate their work on bookshelves in an increasingly competitive market. 

“Sprayed edges are helping to drive strong early and on-release sales, tapping into readers’ desire for beautiful, collectible bookish objects,” said Chloe Berry, Literary Agent & Founder of The Berry Agency. “They elevate the book beyond content alone, creating a memorable, shareable moment that resonates with audiences and create a 'fall in love at first sight' moment for readers.”

These recent developments were supported by direct feedback from authors and readers alike, reinforcing FolioFox’s position as a partner for authors and publishers seeking both quality and innovation in local print production.

For more information, visit www.foliofox.com.au or follow @FolioFoxAustralia on social media.

Interested in a FREE edge printed book sample? Express your interest at www.foliofox.com.au/contact

To speak with Tracy Yong at FolioFox, please contact:
E: tracy@foliofox.com.au | M: +61 403 059 114

About FolioFox
FolioFox is a Melbourne-based commercial printer specialising in high-quality book and publication printing. Built on more than eight years of proven craftsmanship, FolioFox combines local production with modern technology to help authors, publishers, and businesses create books that inspire and endure. Guided by the tagline Print Your Potential, FolioFox delivers personalised service, outcome-driven solutions, and a commitment to keeping exceptional printing proudly Australian.