Brisbane-based national print business Ultra Labels has sold its Eagle Farm headquarters to a private investor for $16.5 million in a sale-and-leaseback transaction that underscores persistent demand for long-leased industrial assets in one of Queensland's tightest markets.
The deal, brokered by Knight Frank, covers a 2,793-square-metre building on a 5,914-square-metre site at 65 Backhouse Place in the TradeCoast Central precinct.
The property sold on a 5.45 per cent net passing yield at a rate of $5,908 per square metre, with net income of $900,000 per annum.
Ultra Labels will remain in the facility under a long-term leaseback arrangement, providing the buyer with secured income from a tenant that has operated from the site for more than a decade.
The building sits on Industry B-zoned land and features power infrastructure upgraded to 750 kVA to support the company's printing and labelling operations.
Knight Frank's Elliot Ryan says the deal highlights the depth of capital targeting well-located industrial assets with secure income profiles.
“Investor appetite for core industrial assets in TradeCoast Central remains extremely strong, particularly where there is income security underpinned by a long WALE (weighted average lease expiry) and a high-quality covenant,” he says.
“Opportunities of this calibre are increasingly rare.
"The combination of a modern facility, recent warehouse expansion, and a long-term leaseback to an established national business resonated strongly with investors seeking defensive, long-duration income. This is reflected by the rate per square metre achieved."
Fellow Knight Frank agent Ben Hatch says the deal reflects intensifying competition among investors for industrial exposure in the corridor.
“TradeCoast Central is widely regarded as Queensland’s premier industrial and logistics precinct,” he says.
The sale comes as new industrial supply along Australia's east coast continues to tighten.
Knight Frank's Australian Horizon 2026 report, published in December, identified the Brisbane Trade Coast as one of three national industrial hotspots, noting it commands a substantial rental premium over competing precincts amid limited vacant freehold land.
New east coast industrial supply fell 20 per cent in 2025 to about two million square metres and is forecast to drop further to 1.8 million square metres in 2026, according to Knight Frank research.

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