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Independent hotel operator Trilogy Hotels has announced major back-to-back management agreements across two state capital after partnering with Marriott International and developer Deicorp to bring a 100-key Courtyard by Marriott to Sydney's Crows Nest.
The deal, announced alongside a separate agreement to operate a 251-room Hilton Adelaide East End, underscores the rapid expansion of Trilogy Hotels since its founding in late 2023 by hospitality veterans Scott Boyes, Tony Ryan and Grant Alchin.
The company's portfolio now spans more than 3,600 rooms across 21 hotels.
Courtyard by Marriott Sydney Crows Nest will be embedded within Deicorp's $640 million Falcon & Alexander mixed-use development, which also includes 212 apartments.
The hotel, which will occupy the first three levels of the development, is expected to open in late 2027, marking the return of the Courtyard brand to metropolitan Sydney.
The project sits adjacent to the new Crows Nest Metro station, giving the hotel direct connectivity to the Sydney CBD and broader transport network.
Tristan Cooper, director of hotel development for Marriott International across Australia, New Zealand and the Pacific, says the signing of the agreement represents "a significant milestone" for the brand's presence in Sydney.
“Sydney remains one of our most important markets in Australia," says Cooper.
"We are delighted to strengthen our relationship with Deicorp and Trilogy Hotels within the impressive Falcon & Alexander precinct, with Courtyard by Marriott Sydney Crows Nest, ideally suited to this vibrant, well-connected north shore location.
"We believe the hotel will generate strong demand and contribute to precinct activation through its contemporary guest offering, and we look forward to seeing the entire precinct come to life.”
The Crows Nest hotel marks the second collaboration between Trilogy, Deicorp and Marriott International.
The partners are also working on Sydney's first AC by Marriott at the Hyde Metropolitan development on Liverpool Street.
“Trilogy Hotels is proud to again be working with Deicorp, alongside Marriott International as franchise partner, to manage the Courtyard by Marriott Sydney Crows Nest," says Scott Boyes, CEO of Trilogy Hotels.
"Sydney's North Shore is rapidly becoming a vibrant extension of the CBD through new transport connections, and this hotel will deliver for our owners, create opportunities for our teams and provide experiences for guests in one of Sydney's most dynamic emerging precincts.
“We're excited to contribute to the energy and future of this amazing community and development.”
Deicorp founder and chairman Fouad Deiri says the Crows Nest location is a natural fit for the Courtyard brand.
“Crows Nest has always attracted people who value connectivity, great food and a strong village atmosphere," he says.
"The brand speaks to today’s travellers - efficient, design-led and deeply connected to place, and adds another layer of activity and amenity to the precinct.”
The announcement comes on the heels of Trilogy revealing it will operate the Hilton Adelaide East End, a 251-room hotel within Auriga Investment Group's $299 million Arcadia mixed-use tower at 299 Pirie Street in Adelaide.
That property, set to open in 2031, will mark Hilton's return to Adelaide after exiting its Victoria Square property, which is being transformed into an Amora Adelaide hotel following a $73 million redevelopment due to transition in July.
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