IT'S been seven years since the Munro family purchased Styletread, and in that time it has become one of Australia's largest online shoe retailers with more than $100 million in revenue.
The focus for this pure-play online retailer been on the user experience including free delivery, free returns, and accurate product descriptions.
Managing director Lee Munro says it's all about knowing what the customer wants and delivering, especially now that Amazon is looming on the horizon.
"This is proof that we are on the right track to keep growing and to reach our next big goal, which is to take the Styletread offering international," says Munro.
Instead of fighting US retail behemoth Amazon, Styletread is hoping to partner with the company and make use of their worldwide shipping infrastructure.
"We are looking to partner with Amazon and list more local brands online. It presents a real opportunity for us to expand," says Munro.
Business News Australia spoke to Munro about Styletread's rapid rise to the top of the market, their plans for expanding internationally, and how they plan to tackle Amazon.
So, what's behind the Styletread story?
You're looking to go international any particular markets you have your eye on?
What are some of the challenges you're anticipating when going overseas?
Are you concerned about Amazon's entry into Australia or will you welcome them, and do you think that they will have as much of an impact that analysts are expecting?
What are some of the biggest challenges you have with Styletreads and being pure-play? Is there something you miss out on by not having a physical presence?
Never miss a story: Sign up to Business News Australia's free news updates
Follow us on Twitter, Facebook, LinkedIn and Instagram

)
)

