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SIMON Griffiths is using toilet paper to save the world.
In 2012, on the back of an IndieGoGo crowdfunding campaign, Griffiths sat on a toilet in a warehouse and refused to move until Who Gives A Crap raised enough pre-orders of environmentally friendly toilet paper to start production.
In 50 hours, the team reached its target by raising $50,000, so they went to work to create their business.
Who Gives A Crap is a unique profit-for-purpose business and 50 per cent of its profits will go toward helping the 2.4 billion people across the world who don't have access to a toilet.
It was built thanks to dedicated crowdfunding investors and has so far donated over $400,000 and the team is pushing for $1 million next year.
The beating heart of Who Gives A Crap is their dedication to a cause, whether that be the many charities they donate to including WaterAid and Sanergy, or the completely biodegradable packaging each and every roll of toilet paper is delivered in.
We spoke to Griffiths about how Who Gives A Crap got off the ground, the future for the company, and the importance of Giving A Crap.
Why do you think more entrepreneurs are turning to crowd funding over traditional forms of capital raising?
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What are some of the biggest challenges you've faced in starting up the company?
What's important about the product you sell?
How's the product been received by the market?
What are your plans for the future? More products? Expansion?
Why is it important for the company to be environmentally friendly? Do you think other businesses place much of an importance on it?
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