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Brainfish, an Australia-founded tech startup whose AI and computer vision-powered support agents are used by the likes of Airtasker (ASX: ART), Mad Paws (ASX: MPA) and Relevance AI has raised US$6.4 million ($9.8 million) in a pre-Series A round led by Prosus Ventures.
Existing investors, including Peak XV’s Surge and Macdoch Ventures, also participated in the round which takes total funding to US$10 million ($15.4 million).
Brainfish was co-founded in Sydney by former Siteminder colleagues Daniel Kimber and Ajain Vivek, launching the following year and scaling up to now serve more than five million users worldwide, with early adopters reporting a 30-40 per cent increase in customer satisfaction and time-to-value measured in days, not months.
The company reports 400 per cent growth over the past year with active users across Australia, Asia, the UK, and the US.
The startup's ambient AI agents can be embedded in software products with "only a few lines of code", leveraging computer vision and contextual intelligence to provide real-time and automated assistance.
The latest raise has enabled Brainfish to relocate its global headquarters to San Francisco, building a new US-based team to accelerate go-to-market efforts in the market and support global growth. Vivek remains based in Australia with the Sydney team.
"Customer support isn’t broken - it’s outdated," says Kimber, Brainfish's CEO. "It waits for problems and tickets, when support should be seamlessly embedded inside the product. That’s why we built Brainfish."
He says the company's ambient AI agents are fused with computer vision and "don't wait for problems".
"They watch how people actually use a product, understand where they struggle, and deliver the right answer before they even ask," Kimber explains.
"This funding fuels our next chapter: scaling globally, establishing and growing our US presence, and making invisible, intelligent support the new standard for digital products."
Sachin Bhanot, head of SEA & ANZ investments at Prosus Ventures, claims Brainfish is redefining what modern customer support can look like - "intelligent, instant, and deeply aligned with how users actually engage with digital products".
"As more businesses, especially SMEs, turn to AI to deliver better customer experience at scale, Brainfish stands out as a category-defining solution," Bhanot says.
"Their ability to combine real-time support with deep behavioral insights is a game-changer, and we’re excited to back their next phase of growth as they expand into the US market."
Brainfish notes that early adopters report sub-second response times, 70 per cent to 90 per cent fewer tickets, and faster resolutions.
"We collaborated with NVIDIA to build a vision pipeline that continuously learns from real user behaviour," Kimber says.
"By running on cutting-edge AI infrastructure, our system delivers real-time, personalized support that evolves with every product update - helping customers get answers faster and reducing friction at every step."
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