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Super Retail Group (ASX: SUL) has moved quickly to replace sacked CEO Anthony Heraghty by appointing Paul Bradshaw, the managing director of BCF, to lead the group.
The internal promotion, which will take effect on 1 November 2025, follows a global and local search process by the company which says the appointment reflects its focus on “leadership continuity and strategic consistency”.
The leadership vacuum at Super Retail Group followed Heraghty’s dismissal last month after new information emerged over his previously undisclosed relationship with a former employee. Heraghty had been CEO of the company since 2019 and had been with the Super Retail for more than a decade
Super Retail Group, which operates the Supercheap Auto, Rebel, BCF and Macpac businesses, says Bradshaw brings more than 30 years of retail leadership experience across Australia and the UK in roles spanning operations, strategy and store development.
Since joining Super Retail Group in 2019, the company says he has led the transformation of BCF into a “clear category leader, delivering strong operational and financial performance”.
BCF was a star performer for Super Retail Group in FY25, delivering a 7.9 per cent increase in sales to $951 million in an otherwise patchy performance by the parent company.
Super Retail group chair Judith Swales has welcomed Bradshaw’s appointment as group managing director and CEO.
“Paul has an exceptional understanding of retail, leads with a clear focus on the customer, and is highly regarded by his team and peers,” says Swales.
“He has consistently demonstrated strategic clarity, commercial discipline and strong results.
“Under Paul’s leadership since 2019, BCF’s sales have grown 85 per cent and profit before tax has increased almost three-fold.
“The board is confident Paul will lead Super Retail Group into its next phase of growth, providing for continuity of strategy and execution, while remaining true to our vision and values.”
Bradshaw steps into the CEO’s position on a base salary of $1.2 million, including superannuation, plus short-term and long-term incentives.
He will replace interim CEO David Burns, who will step back into his role as chief financial officer following the leadership transition.
“It’s a privilege to lead a business I know so well and believe in so deeply,” says Bradshaw.
“I’m proud of what we’ve achieved as a team and excited about the opportunity to lead Super Retail Group through its next chapter.
“My focus will remain on delivering value for our customers, supporting our team, advancing our culture and driving sustainable returns for shareholders.”
Super Retail has also announced that BCF’s current general manager of retail operations, Michael Wassman, will step into the role of BCF managing director to replace Bradshaw from 1 November.
“Michael has been a highly respected member of the BCF team for nearly 20 years, with a deep understanding of retail operations, strategy and merchandising,” says Swales.
“These appointments are a testament to the strength of our internal talent and succession planning processes.”
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