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Sydney-based software aggregator Software Combined Group has scooped up content removal company Removify in the group’s 10th acquisition since inception in 2020.
Based in Melbourne, and with operations in the US and Europe, Removify is a fast-growing company that helps companies “fight trolls” by helping them manage their online reputation using custom-developed online reputation management software.
Software Combined Group says the acquisition will position Removify for further growth backed by its extensive experience in consolidated support, strategic direction and guidance.
The deal for Removify, financial details of which have not been disclosed, comes less than three months after Software Combined acquired home energy rating company Hero Software.
The acquisitions build on the group’s aggregation of companies in industries such as database disaster recovery, retail pricing solutions, and mining industry business solutions.
“Software Combined grows software companies and supports them on their mission while maintaining their unique culture,” says Evert den Hollander, the CEO of Software Combined.
“We see significant opportunities for Removify to accelerate their growth and cementing their global leadership position.
“Removify is a global leader in solving a very real and worsening problem for many companies and we look forward to driving further success together.”
Software Combined says Removify has experienced strong growth in recent years by solving challenges for its clients “amid a global surge in negative, misleading and false content online”.
Removify was founded by digital entrepreneurs Nick Bell and Andrew Whitford in a move to thwart the rise of “keyboard warriors” who post false, unwarranted and hurtful online content.
The company provides reputation management including illegitimate review removal, while also providing a service to collect positive reviews through automated feedback requests.
Its systems draw partly on artificial intelligence (AI) and the company has successfully delivered reputational improvement outcomes for thousands of companies globally on commonly accessed, global online platforms.
“The internet can be an unfair place, capable of destroying brands of every size practically overnight,” says Whitford, the CEO of Removify.
“With the emergence of AI and other automated systems to spread false and misleading content on countless websites, we are seeing significant demand for Removify’s unique and innovative approach to online reputation management and content removal.
“By joining forces with Software Combined, we are very confident our customers will see even more innovation and continue to benefit from working with Removify’s team of experts. We are looking forward to accelerating our growth and success as part of the Software Combined family.”
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