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Sydney-based hospitality technology platform Ordermentum has secured a $55 million investment from Five V Capital to scale its artificial intelligence infrastructure, fund targeted acquisitions and expand its team.
The deal, which follows a competitive global process run by Barrenjoey, marks a significant milestone for the wholesale ordering platform that connects food and beverage suppliers with venues across Australia.
Five V Capital manages more than $3.3 billion in assets and backs high-growth Australian technology companies.
The investment comes less than three years after Ordermentum raised $16 million in an oversubscribed round in September 2023 that valued the combined Ordermentum-Foodbomb group at more than $100 million.
At that time, the platform had reached 40,000 venues and 850 suppliers, was processing more than $1.2 billion in orders annually and had transacted $3 billion over nine years.
Ordermentum CEO and founder Adam Theobald says the capital investment decision came down to choosing a partner that "could best help us set up the industry for success".
“This investment marks the next phase in the Ordermentum journey, building on our position as the industry’s leading platform and accelerating our move into the AI and intelligence capabilities we have always set out to deliver," he says.
"Five V shares our ambition for the industry, has a strong track record scaling businesses, and brings the experience to help us materially accelerate our impact."
Theobald says the industry is moving toward a "single, connected way of operating" and that data and AI are "changing the landscape rapidly".
“We believe the food and beverage industry is entering a new era," he says.
"As AI transforms how the world works, the industries that bring people together will matter more than ever.
"Our job is to give hospitality the infrastructure and intelligence it needs to thrive and trade smarter, so businesses can be more sustainable, profitable, and built for the future.”
Ordermentum operates as a digital backbone for Australia's wholesale food and beverage supply chain, enabling venues such as cafes, restaurants and bars to order from suppliers through a single platform.
The company has progressively layered AI-powered tools into its offering, including demand forecasting, automated reordering and intelligent product recommendations.
The $55 million raise will be directed toward deepening those capabilities, with Theobald flagging plans to embed intelligence across the platform's workflows and pursue acquisitions that complement its core wholesale technology stack.
Five V Capital partner Tim Cooper says the firm has strong conviction in Ordermentum's central role in the market and its potential to embed intelligence into the workflows that underpin Australia's food and beverage sector.
“We have followed Adam and the team for many years, and have been impressed by both the team's execution and deep commitment to changing the industry for the better,” says Cooper.
“Hospitality has scaled without the infrastructure to support it in the way other industries have.
“Ordermentum is already embedded in how the industry transacts day to day. That creates a rare opportunity to introduce intelligence directly into those workflows.
"We see this as backing a platform that can become central to how the industry operates.”
Australia's food and beverage industry was valued at $145 billion in 2025 and is forecast to grow at a compound annual rate of 4.34 per cent to reach $222 billion by 2035, according to Expert Market Research.
The sheer scale of the sector underscores the digitisation opportunity Ordermentum is pursuing, with the bulk of wholesale ordering still conducted through manual processes including phone calls, text messages and paper invoices.
The Barrenjoey-led process attracted interest from leading domestic and international investors before Five V Capital emerged as the preferred partner.
Five V's portfolio includes stakes in a range of Australian technology and growth businesses, and the firm typically backs companies with established market positions and clear paths to further scale.
Ordermentum merged with Melbourne-based wholesale marketplace Foodbomb in 2023 as part of its earlier capital raise, bringing together Foodbomb's venue-facing discovery tools with Ordermentum's supplier-side ordering and payments infrastructure.
Foodbomb co-founders Paul Tory and Josh Goulburn joined the combined group at the time, describing the merger as a natural fit given the complementary nature of the two platforms.
The company has not disclosed a post-money valuation or the equity stake acquired by Five V Capital following the latest capital injection.
Ordermentum has indicated the capital will support hiring across engineering, product and commercial teams alongside its acquisition strategy and AI development roadmap.
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