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EAGLE Boys is celebrating the record breaking success of its most recent ‘Mad Minutes’ digital campaign.
The pizza restaurant’s two-week online marketing drive saw an approximate 50 per cent increase in sales from the fortnight prior, with nearly 40 per cent of those customers visiting the site for the first time.
Eagle Boys general manager retail Nick Vincent says this is an extraordinary improvement upon past campaigns, proving that the business is ahead of the technology curve within the quick service restaurant (QSR) market.
“The first Mad Minutes campaign in March was the first of its kind executed by an Australian QSR, and the first time we’ve taken full advantage of our digital systems,” says Vincent.
“[This time] Mad Minutes outperformed all previous online campaigns in both sales and customer engagement, which reiterates the way the digital age is taking over traditional marketing.”
Run exclusively online, the campaign was designed to encourage customers to sign up to the Eagle Boys loyalty club and receive new special offers each day.
More than 14,000 new customers subscribed to the site, with an astonishing 300 units of the most popular meal deal sold across the country in less than five minutes from its release.
Eagle Boys will be launching further digital marketing operations next month.
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