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Media entrepreneur Sophie Muir, who launched Maven PR and is managing director of award-winning firm The Atticism, has today launched Muir Ventures as a marketing and communications business accelerator that will exclusively work alongside female founders to boost their businesses.
The plan is to support up to a dozen companies annually through the accelerator and incubator, designed to support female agency founders and amplify their presence, power, and performance, while also focusing on long-term sustainability, profitability and leadership development.
The Sydney-based organisation has four core programs: Agency Builder, for launching new marketing and communications agencies; Momentum, for scaling and expanding existing agencies; Mentorship and Advisory, for one-on-one and strategic guidance throughout the founder's journey; and Turnaround and Transformation, for agencies in crisis or in need of reinvention.
“Muir Ventures believes in the massive potential of Australia’s female marketing entrepreneurs and has been created to support them to launch and grow their agencies. Women have been historically under-represented at leadership levels in business, so Muir Ventures seeks to address this,” Muir said.
“We want to see more women at the helm of agencies, owning their impact, shaping culture, and running high-performance businesses that reflect their values and their vision. As we know, the gender pay gap is still alive and well in many agencies, so many women are going out on their own to address their own earning potential.
“This isn’t just about fixing a gap. It’s about fuelling an industry-wide evolution led by women.”
The organisation will work alongside agencies that specialise in any aspect of the marcomms industry, from PR to social media, influencer marketing, videography, photography and content creation, experiential and events, public affairs and advertising.
The birth of Muir Ventures comes almost six years after Sophie founded Maven PR - a communications agency that has worked with clients like Evian, Heineken, Guylian, Rebel Sports, Muse Pilates, Naked Tan and more to offer tailored 360 campaigns that cover publicity through traditional and online media.
Muir Ventures will actively recruit talent and is calling on female entrepreneurs looking to build or grow their own agencies to apply via its website.
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