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Thailand-based Minor Hotels, operator of the Anantara, Avani, Elewana, Oaks and Tivoli brands, has secured the management letting rights to the tallest tower in The Star Entertainment Group’s (ASX: SGR) $3.6 billion Queens Wharf development in Brisbane’s CBD.
Minor Hotels will assume the rights to the 64-storey Queens Wharf Residences tower, labelled Queensland’s fastest-selling development, from early 2025, which the hotels group says will herald “a new era for Brisbane as a major tourism, leisure and entertainment destination”.
“We are excited to add such a landmark Brisbane development to our portfolio, offering a product unlike anything the city has seen before with respect to size and scale, and proximity to Brisbane CBD’s most exciting dining and entertainment precinct,” says Craig Hooley, the chief operating officer for Minor Hotels Australasia.
“Given our extensive experience managing over 550 properties globally, including 11 existing properties in Brisbane CBD, we are well-equipped to manage this pioneering development which further establishes Brisbane’s position on the world stage as a global destination for entertainment, leisure and tourism.”
Minor Hotels operates 10 Oaks-branded hotels in Brisbane along with The Milton Brisbane, while its national portfolio is primarily skewed towards the Oaks brand.
The company operates more than 550 hotels and resorts comprising eight hotel brands and more than 80,000 rooms in 60 countries.
Queens Wharf Residences, one of two residential towers within the Queens Wharf precinct, is close to completion and set to welcome its first residents early next year.
The project, which sold out four years ago, comprises a mix of apartments with layouts of one, two and three bedrooms. The tower achieved about $820 million in sales from 740 apartments in just four weeks of its release.
“Highly sought-after, Queen’s Wharf Residences has become Queensland’s fastest-selling development, offering more than just a place to stay, but an unprecedented benchmark in urban tourism for Brisbane,” says Lauren Sheldon, Australian head of sales and marketing for property developer Far East Consortium.
“The scale of this project demanded a management partner with unmatched expertise to offer the premium management guests of Queen’s Wharf Residences will expect, and Minor Hotels’ extensive experience in property management across Australasia and beyond instils us with confidence that they are the ideal partner to deliver on this promise.”
The property's residents and guests will have access to resort-style amenities including a pool, spa, steam room, theatre, leisure lounge room, gym, as well as direct access to the Queens Wharf precinct’s hotels and dining venues such as Sokyo, Fat Noodle and Cherry.
The Queens Wharf development is a joint venture between The Star and Hong Kong-based Far East Consortium and Chow Tai Fook Enterprises.
The price paid for the management letting rights to Queens Wharf Residences has not been disclosed.
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