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Gold Coast-based developer Homecorp has sold 75 per cent of its $210 million Florence Residences project in Surfers Paradise over a single weekend, underscoring the strength of buyer demand for premium wellness-focused apartments on the Gold Coast.
Homecorp began construction of the 26-storey, 120-apartment tower earlier this year, with prices starting from $1.249 million.
The project sits within a $3 billion development pipeline across Queensland and South Australia for Homecorp, which was founded by Ron Bakir in 2004 and is now majority owned by Prime Life Technologies, a joint venture between Toyota and Panasonic.
The company says that while buyer activity has moderated in some markets nationally, demand for newly built dwellings on the Gold Coast continues to gain momentum as purchasers prioritise "lifestyle, amenity, wellbeing, liveability and long-term investment potential".
"With evolving market conditions, we expect demand for new dwellings to remain strong as buyers and investors seek quality, certainty and long-term value," says Bakir, the Homecorp CEO.
"More than ever, buyers today are looking for more than just a home.
"Lifestyle, longevity, proactive health, wellbeing, connection and a sense of community are increasingly shaping purchasing decisions, particularly on the Gold Coast where these factors continue to be a major drawcard."
Bakir says in recent years there has been a shift in how people define value in property.
"What attracts residents to new developments is a desire for more than just a residence, they are looking for a place that complements their lifestyle, supports their wellbeing and reflects the way they want to live into the future," he says.
"That is shaping how we approach every development, with a focus on design, amenity and experience working together to create places that feel considered, connected and enduring in value, creating a legacy that extends well beyond today and for generations to come."
Florence Residences is one of three active high-rise projects for the developer, alongside the $250 million Cienna Varsity Ridge Stage Two at Varsity Lakes and a newly lodged $260 million Moroccan bathhouse-inspired tower at Budds Beach.
Cienna Varsity Ridge Stage Two, comprising 289 apartments, is already sold out and led national apartment sales earlier this year, according to the Urbis Apartment Essentials Report.
The Budds Beach project, for which a development application has been lodged with the City of Gold Coast, will deliver 156 apartments across 27 levels.
It joins Homecorp's completed $270 million Eve Residences in Labrador as part of the developer's expanding footprint across the city's high-rise corridor.
Bakir says the weekend sell-out of Florence Residences reflects both the calibre of the product and broader market dynamics on the Gold Coast, where demand continues to outstrip supply ahead of the 2032 Brisbane Olympics.
“The strong response to Florence Residences has reflected this continued momentum in the Gold Coast’s premium coastal market, with Surfers Paradise remaining one of the region’s highest-growth suburbs, where sustained demand continues to strengthen its appeal as a destination for high-quality residential development,” he says.
Homecorp's model centres on integrating wellness design principles, including air purification, biophilic design and longevity-focused amenities, across its developments.
The approach has drawn comparisons to international wellness-branded residential projects, although Bakir has positioned Homecorp's offering as distinctly rooted in the Gold Coast lifestyle.
Construction on Florence Residences is progressing, with the first residents expected to move in by late 2027.
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