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What began as a search for a more reliable baby monitor has quickly turned Tweetycam into one of the Gold Coast’s fastest-growing family tech brands, with its products now gaining unexpected traction in hospitals and the disability sector as it eyes expansion in 2026.
Founded in 2022 by siblings Karen and Sylvain Mitault alongside Karen’s husband Brett, Tweetycam offers a suite of hardware products spanning Wi-Fi-free baby monitors, night lights, floor stands, mounts and travel power packs.
The brand was born out of Karen’s own frustrations when buying baby monitors from major retailers, which she claims offered products that were often inconvenient due to poor build quality, short battery life or impractical product design.
Instead of relying on Wi-Fi, Tweetycam uses frequency-hopping spread spectrum (FHSS) technology to transmit footage directly between the camera and monitor, offering up to 200 metres of unobstructed coverage depending on household layout.
Although the initial product took around eight months to develop, Tweetycam’s baby monitor has gone through multiple iterations, shaped by feedback from Facebook groups, social media posts and customer service enquiries.
The effort paid off: the monitor was named the best baby monitor in both 2024 and 2025 by online consumer platform ProductReview.com.au, while the company also claimed Best Baby/Children’s Business at ROAR’s 2025 Awards.
Amid the accolades, demand for Tweetycam continued to surge, with the founders describing their entrepreneurial journey as ‘playing catch up’ to keep pace with consumer interest. To date, the brand has served more than 50,000 families.
“It was very fast. We had to adapt extremely fast, and we were still holding full-time jobs as well for a while,” Sylvain said, who was a finalist for the 2025 Gold Coast and Australian Young Entrepreneur Awards alongside his sister.
“The big issue we had - which is an amazing problem to have - is we were just running behind the growth of Tweetycam. It was not about trying to get new markets.
“We were just trying to be able to maintain and follow the growth without making major mistakes or not being out of stock during the sales periods. We were breaking record after record from one sale to another.”
While the brand primarily caters to parents, it also started to catch the attention of NDIS providers, hospitals and aged care facilities as a way to keep an eye on some of society’s most vulnerable citizens.
Karen noted that the first time they got contacted directly by a hospital, it came as a shock.
“A surprising niche we didn't think about was elderly people. I think it's part of the simplicity - how to use our product that was something that they liked – the big button, just simple features, nothing too complicated,” she said.
“We have a fair number of customers with kids with disability, and they called us to let us know they were using the product.
“We haven't yet pushed those niche avenues. Just even pet monitoring. We want to launch campaigns to get more people on board. We just need to make enough noise for them to know about it.”
Currently, Tweetycam’s products are available through its e-commerce site, which offers shipping to Australia and New Zealand, and via Chemist Warehouse’s online marketplace.
When asked about whether they were willing to partner with more retailers, Karen acknowledged that while it could provide more exposure, staying connected with consumers was more important for the brand.
“Retail could be a big avenue for us to grow even faster. We're constantly running after the business, even though we are growing the team - we're onboarding more people right now, but we are stretched with time,” she said.
“The problem with retail is that we lose that touch with our consumers, and that is just so important to us that we are not willing to give that up.
“We want people to come to us. We want to be able to help…there's the experience that comes with it.”
Looking ahead, the brother-and-sister duo plan to participate in eight baby expos across Australia, covering the Gold Coast, Brisbane, Sydney, Melbourne and Perth.
At the same time, they are also working on the development of Tweetycam 2.0 – an updated model they plan to launch locally before testing it with consumers overseas in the UK, and potentially even Canada and the US.
“We really believe that we can replicate that business model quite easily in another country, because we've been working on processes internally so hard - everything has been documented, so it's very easy to replicate,” Sylvain said.
“We want to make sure we are strong and that we are growing organically as much as possible, and not trying to aim too fast.”
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