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Sydney-based fitness industry software platform Hapana has raised $7.25 million in a round led by new investor Microequities to help drive the launch of its next-generation platform used by boutique studios, gyms and franchises globally.
The latest funding round, which follows a $17 million raise in mid-2024, attracted a follow-on investment from OIF Ventures which Hapana says reflects continued support from its investor base.
Founded in 2014 by CEO Jarron Aizen, who won the Fitness category in the 2025 Sydney Young Entrepreneur Awards, Hapana has evolved from a software solution for personal trainers into an end-to-end platform for the fast-growing gym sector.
The company sees its next-generation platform as laying the foundations for a new era for the company as a “first-to-market solution” that Hapana says has intelligence-powered tools at its core to revolutionise how fitness businesses are run.
The platform is said to remove manual work for its clients, increasing efficiencies for teams to scale across multiple locations.
“Our customers aren't just growing; they’re scaling at a pace that demands a total rethink of fitness tech,” says Aizen.
“This funding represents a quantum leap rather than an incremental step.
“We’ve rebuilt Hapana from the ground up to pioneer a more intelligent and intuitive ecosystem, positioning us as the essential partner for fitness brands with global ambitions.”
The $17 million raise in 2024 was used by Hapana to expand its global footprint in the Asia-Pacific region and the US, as well as for the development of its second-generation platform.
The latest raise will be used to grow Hapana’s global team, improve customer support and to expand its reach in key international markets.
“Rarely do we find a company like Hapana that has both the vision and technical capability to execute at a global scale, thereby transforming the way an industry operates,” says Andrew Ross, portfolio manager at Microequities, a Sydney-based asset manager.
“We look for companies with strong execution and real momentum in their market, and Hapana’s focus on solving the day-to-day challenges of fitness businesses aligns with that.
“This investment reflects our confidence in the team and their platform as they continue to build and expand.”
Existing investor OIF Ventures, which led the $17 million raise in 2024 along with Bailador Technologies (ASX: BTI), has affirmed its confidence in the company’s growth strategy over the past two years.
“Hapana has consistently shown exceptional execution and a clear understanding of what premium multi-site fitness operators need,” says Kevin Wilson, general partner at OIF Ventures and board member at Hapana.
“We’ve seen first-hand how the platform supports leading gyms and studios as they grow, and we’re pleased to continue backing the team as they deliver this exciting new platform upgrade and expand their global footprint.”
The Hapana platform supports more than 1,000 businesses and 1.2 million members globally. Among the company’s early adopters are KX Pilates, Body Fit Training and UFC Gyms.
In 2024, Brisbane-based gym franchise group Fitstop partnered with Hapana to scale its US operations and support its membership base globally.
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