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Sydney-based tailored menswear company InStitchu has gained its first-ever presence on a third-party e-commerce platform through a launch on Myer's (ASX: MYR) online store, while also measuring up new marketplace launches and international expansion.
Founded in 2011 by Robin McGowan and James Wakefield, InStitchu merges old-world craftsmanship with innovative technology, allowing customers to design their own custom, made-to-measure garments online or in showrooms across Australia.
But as the company looks to expand its reach it has been exploring broader strategic initiatives, culminating in the latest agreement with Myer Online.
"This is a significant milestone for us," says InStitchu co-founder James Wakefield. "For over a decade, we’ve focused on perfecting our made-to-measure experience both in showrooms and online."
"Partnering with Myer marks an exciting evolution - one that allows new audiences to discover the InStitchu difference in fit, fabric and finish."
Customers shopping InStitchu via Myer Online will find a curated edit of the brand’s most popular made-to-measure pieces, including business-ready suits, wedding-worthy tuxedos and elevated wardrobe staples. Each garment is done in set sizing, but still utilises the brand’s premium made-to-measure craftsmanship combined with its technological innovation.
The collection has been developed using the same 100% Australian Merino wool fabrics, world-class construction standards, and expert tailoring principles that underpin InStitchu’s made-to-measure offering.
"This expansion reinforces InStitchu’s position at the forefront of Australian tailoring—an innovative brand that blends timeless tradition with the flexibility and speed of modern retail," says co-founder Robin McGowan.
"It is offering a unique ‘always in stock inventory model’ across the entire size range of its products, meaning shoppers can always find their correct size.
"Utilising InStitchu’s proprietary dynamic fulfilment model, the brand carries smaller, highly-optimised inventory batches and replenishes stock levels weekly based on live demand signals."
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