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GameSquare Holdings, a Texas-based media and technology group that connects brands with Gen Z, Gen Alpha, and Millennial audiences, has reached an agreement to acquire Sydney-founded talent management firm Click Management for US$8.5 million ($12.75 million) plus earn-outs.
Founded in 2017 by Grace Watkins, Elliott Watkins and Emma Barnes, Click has built a global presence representing creators and digital influencers, partnering with brands including McDonald's, Optus, Maybelline and more, closing more than 545 commercial deals worldwide last year.
With an annual revenue of US$12.4 million ($18.6 million), Click has reportedly assembled one of the largest English-speaking gaming rosters with 75 active talent.
GameSquare expects Click to contribute US$14.5 million ($21.76 million) of annualised pro-forma revenue in the second half of calendar 2025, and approximately US$1.2 million ($1.8 million) of annualised pro-forma EBITDA.
"Talent is at the core of today's creator economy, and bringing Click into the GameSquare family accelerates our long-term strategy," says GameSquare CEO Justin Kenna.
"Click has built one of the strongest rosters and commercial engines in the creator economy. Together, we'll unlock new opportunities for brands and creators, accelerate profitable growth, and cement GameSquare's position at the forefront of gaming, media, and onchain innovation."
The transaction will be split into two tranches, both upfront and within 60 days of 31 December 2025, while the vendors will also be eligible to receive up to an additional US$3 million ($4.5 million) in additional consideration over the next two calendar years if financial performance targets are met.
"Since we founded Click, our mission has always been to be the growth engine for creators. This partnership with GameSquare, whose vision aligns so closely with ours, gives us the ability to accelerate that mission and cement Click's role as a global leader in the creator economy," says Click co-founder and co-CEO Grace Watkins.
"This is such an exciting milestone for Click and our creators. In partnership with GameSquare, we can provide more resources, more reach, and more opportunities for our creators to succeed on a global scale," adds co-founder and co-CEO Emma Barnes.
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