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Sydney-headquartered collaboration software giant Atlassian (NASDAQ: TEAM) has now announced more than $2.4 billion worth of acquisitions this month after revealing plans for the US$1 billion ($1.5 billion) purchase of engineering intelligence platform DX that helps companies measure the returns on their AI investments.
Nearly all of Utah-based DX's customers are Atlassian users, harnessing the software to measure, benchmark, and improve developer productivity through data-informed decisions.
"Using AI is easy, creating value is harder. Today's announcement is about helping our 300,000-plus customers understand if they’re making the right investments to win in the AI era," says Atlassian’s CEO and co-founder Mike Cannon-Brookes.
"By bringing DX into Atlassian’s system of work, we’re helping engineering teams from some of the biggest enterprise companies move faster, more intentionally, and with incredible impact."
Following the acquisition, which is expected to close by the end of this year, DX will be integrated into Atlassian's system alongside tools like Rovo Dev, Jira, Bitbucket, Bitbucket Pipelines and Compass.
"We’ve built a world-class engineering organisation at Atlassian with developer joy at the core because we know happy developers are more productive and creative, translating to better products and greater value for customers," says Atlassian chief technology officer Rajeev Rajan.
"DX gives engineering leaders a clear view across R&D—showing not just what’s getting done, but how teams feel about it - at a time when AI is transforming developers’ roles and deep understanding has never mattered more."
Atlassian reports that DX has already established a strong pre-sales and post-sales engineering motion with enterprises.
"We started DX five years ago on the belief that measuring developer productivity and experience was an unsolved problem that requires a research-driven approach," says DX CEO and founder Abi Noda.
"Combining our data intelligence with Atlassian’s AI-powered tools, we can provide customers with unmatched understanding, solutions and feedback to accelerate developer productivity."
The US$1 billion purchase sum includes cash and restricted stock, and will also give the Australian-founded company DX’s cash balance, subject to customary adjustments.
The news follows the recent announcement that Atlassian would be taking on browser heavyweight Google with the US$610 million ($936 million) acquisition of The Browser Company of New York (BCNY), known for its Dia and Arc browsers that are used by millions of people and have been touted as a Chrome replacement that makes generative AI more accessible.
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