Matt Vitale has stepped down as CEO of crowdfunding platform Birchal after eight years in the role, passing the baton to tech startup investor Techstars' managing director Kirstin Hunter who will lead the company in an interim role until a permanent replacement is found.
Vitale, who along with Alan Crabbe founded Birchal in 2017, says the decision to step aside has been made “after some deep reflection” over the holiday break with the CEO noting that he is “a bit broken” after a challenging year for the sector.
“Creating Birchal, Australia’s equity crowdfunding platform, has been one of the most rewarding experiences of my life,” says Vitale in a post on LinkedIn.
“Building an industry, supporting hundreds of inspiring founders to achieve their dreams, and helping shape a future we want to see, are achievements I’m immensely proud of.
“But the reality is that building a business comes at a great cost. It requires an extraordinary commitment and takes a personal toll.
“Over the years, we’ve navigated immense challenges, and while my resilience and stamina have often felt limitless, in 2024 I found my limit - and pushed past it.”
Hunter, who is also co-founder of Future Super, will assume the position of “CEO transition lead” at Birchal effective immediately amid plans for a “comprehensive” search for a new CEO.
The Melbourne-based Birchal has facilitated equity crowdfunding campaigns that have raised a total of $218 million for more than 300 companies since inception, connecting them with more than 79,000 investors.
Vitale says that the platform is currently in “an incredible position, with a fantastic team steering the ship into calmer waters as economic conditions improve”.
“I’m confident that the best is yet to come for Birchal, and I’m excited to watch the team achieve even greater milestones,” he says.
“As for me, I’m a bit broken. I need time to repair and recuperate. I’ve realised the importance of stepping back to prioritise my health and well-being, so for now, I’ll focus on mastering the art of being still (or at least trying!) and spending more time with those I love.”
Vitale says he plans to reassess his future after a “well-deserved break”.
“But first, I need to recharge and reset for the journey ahead,” he says.
Birchal chair Adam Vise says Vitale’s decision reflects his “deep commitment to making sure Birchal is set up for future success, ensuring the business remains in the best hands for its next phase of growth”.
“Matt has been the driving force behind Birchal’s success, guiding the company to achieve extraordinary milestones, notably leading the charge in early crowdfunding legislation and creating Australia’s leading equity crowdfunding platform,” he says.
“His resilience and vision have left an indelible mark on the business, the startup ecosystem and founders across Australia.”
Vise adds that Vitale’s decision to step down serves as “a powerful reminder that mental health and wellbeing are essential, no matter the role we play in life or business”.
“The demands of leadership, like any challenge, underscore the importance of prioritising self-care and recognising when it’s time to pause and recharge.”
Vise remains confident in the year ahead for Birchal despite the leadership change.
“We closed 2024 on a high note, buoyed by our most successful capital raise to date, the support of over 800 new shareholders, and a team that is more capable and committed than ever to achieve our mission,” he says.
“As we move into 2025, we are excited about the opportunities ahead and confident in our ability to continue delivering value to our shareholders and partners.”

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